RUGOSU VTuber
Brand Identity, Illustration, UI
Tools: Illustrator, Photoshop, Figma, and Procreate/PaintToolSAI
A VTuber is a “Virtual YouTuber” who primarily makes videos and streams in real time behind an avatar. VTubers are highly associated with anime, so the audience most likely enjoys, anime openings, endings, Vocaloids, J-Rock, J-Pop, and by association, K-Pop. For this project, RUGOSU is a Twitch streamer.
To stick out among the crowd, I decided to make a high-energy, eccentric, lightning-infused Japanese vampire rockstar, who is part of a Visual Kei band named MANGETSU. She is a guitarist who can amp up the concert with her lightning powers.
RUGOSU’s Logo
Overall her logo is angular to match all of her jagged and edges. The gradient within is shining like its containing lightning. Which can be seen in her hair.
Designed to have 5 points to represent the shape of the collar of her jacket
The G is the shape of her spiked cuffs
A lightning bolt and her earring
Asymmetric wings similar to RUGOSU’s
Styled to look like vampire fangs
Name Origins
Showcasing her color palette, front and back, guitar and 3 emotions. Some changes to her design was to add more hints of her personality into her design. We can see the inclusion of bunny hair pins, belt buckle, and stockings to have her be more down to earth.
The name of the bunny is Sindy.
Character Sheet
Twitch Pages
Offline Screen
Schedule
APEX Stream & Subscriber Alert
Overlay
1–2 months
3–5
months
5–8
months
9+
months
Whenever someone subscribers or resubscribe they earn a badge, each badge progressively changes or gets more details rewarding the subscriber.
Badge sizes are commonly seen at 18 x 18 px, 36 x 36 px, and 72 x 72 px.
Subscriber Badges
Panels incorporate lightning and through out each one and the panels have fangs and bite marks.
Twitch Panels are 320 x 160 px
Panels
Twitch emotes unlocked when subscribing to a streamer. It is common for people to use emotes to interact with streamers.
Normally displayed at 112 x 112 px in chat.
Sizes on displayed emotes are 400 x 400 px and 112 x 112 px
Emotes
This is a fictional collaboration between The Saint and RUGOSU. The Saint is Speakeasy, Bar, Cocktail Bar where the customers are referred to as sinners. Here RUGOSU will be performing and bringing new blood to the new.
RUGOSU’s collaboration will be offering
Limited edition menu
Coasters
Menu
Coasters
Character Design
Goals for designing RUGOSU
Lightning and vampire recognizable by silhouette alone
Visual Kei style easily recognizable
High-Energy and sharp
Heavily inspired by Visual Kei bands. Visual Kei bands are fusion of goth, punk, rock, glam, and traditional Japanese music scene and fashion. Other elements on the moodboard are VTuber Logos, or Visual Kei Band Logos and game characters with lightning or vampire qualities.
Moodboard
The first 9 is where I learned that the pose was not clear nor interesting, so I pivoted into a straight on view where identifying parts of the character could be seen. Here we see the hair, spikes and wings were the most prominent stand outs. The shocked dual half up/half down pigtails and lightning themed lended it self to the lightning theme.
Silhouette
I focused on what best be identified as an electrified vampire Visual Kei punk rockstar. So there are leather jackets, gothic clothing and tattered/worn materials. Spikes and leather were a must to connect to punk and rock styles.
Outfits
To further push the lightning theme, I tattered her leather jacket’s collar more to make it more prominently sharp and organic lightning bolt shapes, it can be seen at her tailcoat as well. The decision for the tailcoat was to pay homage to vampires with their iconic cape silhouettes.
3 Final Silhouettes
RUGOSU’s colors are directly tied to the color of lightning and the Visual Kei Style, where dark colors such as black, red, and purples are commonly seen.
Yellow is a complimentary color to purple and commonly represents lightning and energy. Red is only used on her eyes to make her face a focal point and to further push she is a vampire.
She had too gloomy purple and the yellow was overbearing. She was changed to a more vibrant purple and I shifted the color ratio to 80% purple to 20% yellow ratio.