Masaoikitsu Sanrio Character

Branding, Illustration and Packaging

Tools: Illustrator, Photoshop, and Procreate

Masaoikitsu is fictional addition to Sanrio’s franchise. Nickname is Aoi. She is a sassy kitsune who loves pranking her friends. Pranks such as hiding behind a bush and jumping out as them. All harmless and loving pranks.

She is a kitsune yokai (supernatural entity) from a the spirit realm, she just wanted to explore outside of her realm. Masaoikitsu found herself befriending Kabukinyantaro since he reminded of home and Adorozatorumary due to both loving to karaoke.

Sanrio is a Japanese company known for creating adorable characters such as Hello Kitty, My Melody, and Gudetama. They specializes in creating cute, character-driven merchandise ranging from plush, household items, and stationery.

Who is Sanrio?

Name Origins

Masaoikitsu’s logo has her face in it to follow the system Sanrio already has in place of pairing type with the head/whole figure of their characters.

M and U are edited to be her two tails
Modish Regular’s resembles brush stroke calligraphy

Logo

Typography and Color

Character Sheet

Turn around of the character. Highlighting her twin tails and fluffy collar.

Instagram Post

Fun introduction post of character. Getting to know their star sign, favorite food and more.

This post follows Sanrio’s current design style.

This is a fictional collaboration between Sanrio Characters and Overwatch 2. Overwatch 2 is team-based first person shooter. Many people of the community love cute cosmetics and this collaboration would capitalize by offering cute cosmetics to the current fanbase and attract Sanrio fans to play Overwatch 2.

This collaboration will be offering