CocoKingTV Brand Refresh
Brand Identity and Illustration
Tools: Illustrator, Photoshop, PaintToolSAI
This was a Twitch stream commission from CocoKingTV to refresh his brand identity. Cocoking is a monkey king who streams a variety of content, such as gaming (Minecraft, Bloodborne, and Dark Souls) or live streams his art.
Goals
To look rugged and hand drawn, as if the monkey king himself drew it
Playful and friendly
Royal, vibrant, and eye catching colors
Front and back view of CocoKingTV for consistency of the character when drawn. No previous character sheet was available.
Character Sheet
Typography and Color
Rugged type and crown to look as if a the monkey drew it
Waving motion in the type to emulate the motion of swinging from vine to vine.
I formed into a scepter that a king holds
G edited to look like his tail
Logo
Shown on the home page. Arrows to draw attention to VODs.
1200 px by 480 px
